Wednesday, March 24, 2010

MARKETING GLLOSSARY (U)

Unique Selling Preposition (USP)
The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business.

Unmentionables

Groups of products that are considered 'too delicate' to mention or to advertise. These may include sanitary towels, condoms or incontinence pads.

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