Tailored Training
A training programme that is customised to suit particular company/industry objectives.
Target Group Index (TGI)
A continuous survey of adults in which their purchasing habits in detail are related to their media exposure, thus facilitating accurate media planning.
Targeting
The use of 'market segmentation' to select and address a key group of potential purchasers.
Telemarketing
The marketing of a product or service over the telephone.
Telephone Preference Service (TPS)
A database of business and individual telecoms subscribers who have elected not to receive unsolicited direct marketing calls.
Test Marketing
Making samples of a new product available to see what representative consumers think of it and its proposed 'marketing mix'.
TINKIE
Two Incomes, Nanny and Kids - a demographic grouping.
Trade Marketing
Marketing to the retail and distributive trades.
Training Course
A course that focuses on practical application of skills to better enable delegates in their workplace.
Training Qualification
A qualification for sales and marketing professionals that is assessed through work based projects.
Tweenagers
8 to 12 year olds or 7 to 11 year olds.
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