MARKETING GLLOSSARY (O)

Objectives
A company's defined and measurable aims for a given period.

Offensive Marketing
A competitive marketing strategy, the purpose of which is to win market share away from other players in the market.

OINK
One income, no kids - a demographic grouping.

Omnibus Survey
Continuous survey that is used to cover a number of topics at the same time. Companies offering this facility invite sponsors to commission a limited number of questions that would not alone justify setting up a separate research study.

One to One Marketing (1:1 Marketing)
Marketing that either treats each customer as an individual rather than as part of a broad segment, or that aims to establish a personal relationship with the customer.
Online Learning Course material accessed via the internet or a company intranet.

OPAL
Older People with Active Lifestyles - a demographic grouping.

Open Systems
A system can be defined as units or elements which interact with each other. An open system interacts with other systems or with its external environment.

ORCHID
One recent child, heavily in debt – a demographic grouping.

Organic Growth/Development
A company's expansion by the growth of its activities and ploughing back of profits, rather than bymergers/acquisitions. See 'mergers/acquisitions'

OTH
Opportunities To Hear.

OTR
Opportunities To Read.

OTS
Opportunities To See.