National Change of Address (NCOA)
Database that helps locate forwarding addresses.
National Readership Survey (NRS)
A commercial organisation which provides estimates of the number and nature of the people reading UK newspapers and consumer magazines.
Net promoter score (NPS)
Percentage of promoters minus percentage of detractors.
Neuromarketing
Technique to quantify how consumers will respond to brands and advertising. The brain is mapped, usingfunctional Magnetic Resonance Imaging (fMRI), to record conscious and subconscious responses to advertising, products or brands.
New Product Development (NPD)
The creation of new products, from evaluation of proposals through to launch.
Niche Marketing
The marketing of a product to a small and well-defined segment of the market place.
NILKIE
No Income, Lots of Kids - a demographic grouping.
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