MARKETING GLLOSSARY (R)

R & D
Research and development.

RAJAR
Radio Joint Audience Research Operates a single audience measurement system for the radio industry - BBC, UK licensed and other commercial stations.

RAPPIES
Retired Affluent Professionals - a demographic grouping.

Recession
A period of negative economic growth. Common criteria used to define when a country is in a recession are two successive quarters of falling GDP or a year-on-year fall in GDP.

Reference Group
A group with which the customer identifies in some way, and whose opinions and experiences influence the customer's behaviour. For example, a sports fan might buy a brand of equipment used by a favourite team.

Relationship Marketing
The strategy of establishing a relationship with the customer which continues well beyond the first purchase.

Repertory Grid Method (RGM)
A technique for representing the attitudes and perceptions of individuals; also called Personal Construct Technique. The technique can be useful in developing market
research (and other) questionnaires. Also known as 'Kelly Grids'

Residential Training Courses
Intensive training courses involving evening training sessions and including overnight stay and full accommodation

Return on Equity (ROE)
Measures the rate of return on the ownership interest (shareholders' equity) of the common stock owners. ROE is viewed as one of the most important financial ratios.

Return on Investment (ROI)/Return on Capital Employed (ROCE)
The value that an organisation derives from investing in a project.

Return on Marketing Investment (ROMI)
The value that an organisation derives from investing in marketing. See ‘Return on
Investment (ROI).

Return on Sales Enablement (ROSE)
The value an organisation derives from investing in activities that drive sales.

RSS (Really Simple Syndication)
Software that allows electronic content to be sent to websites or compatible devices as soon as it is updated or posted. There is some debate as to what RSS actually stands for. Really Simple Syndication is the most commonly used term.